GRA Nutra to Introduce Natural Food Colors at IFT FIRST

FAIRFIELD, N.J. — GRA Nutra AG introduces AuraBC, a natural, clean-label, beta-carotene food color derived via non-GMO fermentation technology that provides warm yellow-to-orange tones to food and beverages.

GRA Nutra will showcase its natural beta-carotene shades in a selection of beverages and gummies at IFT FIRST in Chicago, set for July 13-15.

“The food color market is rapidly shifting away from FD&C petroleum-based and other synthetic dyes toward natural, clean label pigments,” said Lynda Doyle, CEO of GRA Nutra Corp. “This is driven by consumer distrust of artificial colors, retailer and regulatory pressure and aggressive reformulation by major brands. Our fermentation-based colors break through the cost barrier of delivering natural alternatives that are environmentally sound.”

In the U.S., the transition from synthetic dyes is being accelerated by FDA's revocation of Red No. 3, as well as a broader initiative to phase out petroleum–based certified colors in the coming years. This comes alongside state-level restrictions, especially as applied to school food service.

“Our proprietary fermentation technology is the key to optimizing beta-carotene yields from naturally occurring strains,” said Guido Schaer, co-founder and Chairman of GRA Nutra AG. “The process is vertically integrated, combining ingredient production, extraction, purification and formulation within a single facility. This integrated model reduces transport, minimizes energy use and improves overall efficiency and sustainability.”

AuraBC is available in formats such as spray-dried powders, beadlets, granulations, oil suspensions and emulsions. The beadlet formulation delivers solubility, dispersibility, bioavailability and organoleptic properties, said GRA Nutra. These formats help to maintain color vibrancy and to reduce processing losses, the company said.

AuraBC natural beta-carotene can be standardized to concentrations ranging from 1% to 30%.

“AuraBC natural beta-carotene delivers a range of attractive yellow-orange shades to beverages, including flavored waters, sparkling refreshers, energy drinks, juices or dairy-based beverages,” said Doyle.

Manufacturing Process.

GRA Nutra's manufacturing process relies heavily on renewable energy, either generated on site using solar panels or through certified renewable PPAs.

“Our commitment to sustainability extends beyond energy use to the very materials we work with,” said Doyle. “Unlike petrochemical-based production, our colorant sources are renewable, fermentation-based and algae-derived active ingredients. We prioritize short, efficient supply chains and partner only with suppliers who share our vision of achieving a zero-carbon footprint.”

GRA Nutra's first commercial production plant will go online in early 2027, the company said.

IFT Booth Details.

GRA Nutra will demonstrate flavored waters and gummies colored with AuraBC beta-carotene at IFT FIRST. Visitors also are invited to taste crackers fortified with CarobWell Biome prebiotic fiber from carob. Visit booth #1780.