PCO News

After going through a rebrand, Anchor Pest Control, East Brunswick, N.J., decided to go full force in putting their business and its services on display through the use of billboards and other marketing strategies.

Anchor Pest Control Owner Carmen Reino said his business has pivoted toward the residential market and has upped its marketing to grow that segment.

“We just wanted to get that out there,” he said. “Basically, what we did is strategically picked places all along our service area and got pretty aggressive with the billboards in those areas.”

James Haidacher, vice president of Anchor Pest, said the company hopes to use the billboards to further create brand recognition.

“I think one of the biggest things that we didn’t have previously looking at our marketing strategy is people calling in saying, ‘Oh, I recognize the brand’, or they recognize the logo or the trucks when they’re in the neighborhood,” he said. “We had white and blue trucks; they didn’t really stand out that much. If you really looked at it quickly, you didn’t know what we did.”

— Patrick Rhonemus

Suburban Pest Control, Yonkers, N.Y., announced the success of its holiday book drive through its community outreach initiative, Suburban Cares, partnering with the Junior League of Central Westchester and benefiting the local Head Start program serving under-resourced children ages 3-4 throughout Central Westchester, N.Y.

The drive collected 117 new children’s books, which will be placed directly into more than 10 Head Start classrooms. Volunteer readers visit these classrooms to read aloud to groups of approximately 20 preschoolers, many from low-income households, including families experiencing homelessness. After each reading session, the book remains in the classroom, creating a growing library that supports early literacy and a love of learning.

Suburban Pest Control said that for many of these children, the simple act of holding a new book of their own is more than a gift — it’s a moment of joy, imagination and connection.

Pest Intelligence, powered by Ecolab3D, has been awarded the Kitchen Innovations 2026 Award by the National Restaurant Association.

Ecolab will be presented the award at the upcoming Restaurant, Hotel-Motel Show in May. The Kitchen Innovation Awards recognize breakthrough food service equipment and technologies shaping the future of the industry through kitchen efficiency, safety, sustainability and profitability.

The awards are evaluated by an independent panel of experts across operations, design and technology.

Invicta Environmental Pest Defense, Raleigh, N.C., announced the company has rebranded as Invicta Pest Control. Invicta Pest Control is owned by Elizabeth Gilbert, a mother of five. The new brand features playful, sportsthemed characters representing Invicta’s mission: helping families “get back in the game together,” the company said.