Vibrant Ingredients Unveils Innovation Center for Product Development

CRANBURY, N.J. — Vibrant Ingredients announced the opening of its 11,000-quare-foot Innovation Center in Cranbury, N.J. The new facility is designed to bring customers and technical experts together in a hands-on environment to accelerate product development through rapid prototyping, technical collaboration and turnkey solutions for beverage and food applications across retail and foodservice, the company said.

“This center is a game changer for Vibrant Ingredients and our customers,” said Vince Macciocchi, CEO, Vibrant Ingredients. “We’ve built an environment where innovation is driven by close collaboration. This provides customers direct access to our expertise and ingredient portfolio from concept through commercialization. It’s a more connected, customer-centric way to develop solutions that truly meet consumer needs.”

The facility includes beverage processing capabilities including HTST/UHT processing, carbonation, emulsions and inline homogenization. Lab and pilot-scale development are supported, with expanded flavor and analytical lab capabilities coming later this year, the company said.

“At the core of this center is collaboration, and it’s powered by innovation,” said Brian Merritt, vice president, creation and principal flavorist at Vibrant Ingredients. “By partnering closely with our customers, we explore new flavor possibilities, test applications in real time and turn bold ideas into scalable, market-ready solutions.”

With a team that includes certified flavor chemists and product developers, the Innovation Center provides access to expertise from day one, said Vibrant Ingredients.