Takis Begins Removing Artificial Colors, THBQ Across Product Portfolio

COPPELL, Texas — Takis, the rolled tortilla chip brand known for its flavor and crunch, announced that it is removing artificial colors and TBHQ across its product portfolio, which the company said is part of a broader commitment to intentional innovation. 

The phased rollout is underway and is expected to be fully implemented by the end of 2026. The initiative includes Takis' most popular products, including Takis Fuego and Takis Blue Heat, while newer products like Takis Pix, Xtreme Lime and Jalapeño were developed without artificial colors from the start. 

The updated products are currently rolling out at Walmart and other retailers nationwide, where consumers can identify them by the "No Artificial Colors Added" label displayed on the front of the packaging. During this rollout period, both the original and updated versions may be available on shelves as retailers rotate their inventory, Takis said. 

"Moving to no artificial colors added and no TBHQ represents an important milestone for the brand," said Sandra Kirkpatrick, senior director of marketing at Barcel USA. "It reflects our commitment to meeting the evolving expectations of today's consumers while continuing to deliver the intensity Takis is known for."

The announcement builds on Grupo Bimbo's efforts to eliminate artificial colors from its entire global product portfolio by the end of 2026, Takis said.