Tetra Pak Breaks Ground on Expanded Product Development Center

DENTON, Texas — Tetra Pak announced the groundbreaking of a new, expanded facility at its U.S. and Canada headquarters in Denton, Texas, marking an expansion of its product development center (PDC). The investment aims to enhance Tetra Pak’s ability to support food and beverage brands as they ideate, formulate, launch and scale products.

With a focus on collaboration and knowledge sharing, the PDC supports customer efforts to create new, profitable products and evaluate the equipment needed to produce them. The expanded PDC, scheduled to open in quarter one of 2027, will encompass 12,000 square feet, with an additional 3,000 square feet for a customer innovation center (CIC).

Often offered alongside a PDC, the CIC provides an immersive experience to apply experimental methodologies for co-creation, said Tetra Pak. These spaces will feature flexible meeting and co-creation areas designed to support collaboration with customers.

“Innovation is key to our customers’ success, and today’s groundbreaking represents our continued commitment to helping brands move faster from concept to consumer,” said Seth Teply, president and CEO, Tetra Pak U.S. and Canada. “This investment expands our ability to support customers as they navigate complex product development challenges to avoid costly pitfalls, gain efficiencies and accelerate their path to market, all within a single expert-driven ecosystem.”

With a one-stop-shop model that integrates processing, packaging, formulation, testing and scaling expertise, customers will be able to streamline development timelines and commercialize new products, said Tetra Pak. The new space will double the current production capacity and is engineered to support rapid prototyping, optimization and hands-on co‑creation, helping brands respond quickly to consumer trends, said the company.

“What we are building here is not just infrastructure,” said Julia Luscher, vice president, marketing, Tetra Pak. “We are building capacity. We are building partnership. And we are building the future of how innovation happens in our industry.” 

Once open, the facility is expected to bring eight new jobs to Tetra Pak’s Denton campus and attract increased customer engagement and business activity to the area, the company said.

About the Facility.

• 12,000 square feet of PDC space, one of 12 in the Tetra Pak global network
• Full processing and packaging equipment lines for small batch production
• 3,000 square feet of CIC space, one of six in the Tetra Pak global network
• Flexible meeting rooms and co‑creation spaces designed for customer collaboration
• Planned opening: Q1 2027

For more information on Tetra Pak PDCs, click here.