Society of American Florists launches mobile app to connect floral professionals

The Society of American Florists has launched SAF Now, a new mobile app designed to help floral professionals stay informed, access business resources and connect with industry peers throughout the year.

Available on iOS and Android devices, SAF Now brings industry news, educational opportunities, SAF resources and member conversations together in one mobile platform. The app also serves as the mobile event hub for SAF's in-person events.

“SAF already has so much information, practical business help and, just as important, a community of floral professionals who are always learning from and helping each other,” said SAF CEO Kate Penn. “We created the SAF Now app to make it easier to tap into all of that throughout the year, wherever you are.”

Unlike traditional event apps that are primarily used during conferences, SAF Now keeps members engaged and connected year-round. Through the app, members can access the latest floral industry headlines, explore upcoming educational events and find SAF resources, including Ask Aster, SAF's AI-powered business assistant.

The app's one-on-one and group messaging features also make it easier for floral professionals to build relationships, exchange ideas and continue conversations beyond industry events.

For Lisa Nason of Kennicott Brothers Wholesale, the app has already created opportunities to expand her professional network.

“I’ve had several conversations with people in the industry who I wasn’t previously connected to, and we were able to connect right in the app,” Nason said. “It’s a great way to build your network and start conversations. For something that takes a minute to download, you get a lot of value from it.”

SAF Now also provides a centralized mobile experience for SAF's in-person events. Attendees can access event schedules and speaker information, create personalized agendas, connect with exhibitors and fellow attendees, participate in group chats, share photos, and receive event notifications.

Members can personalize their experience by selecting notifications for industry news, upcoming events, polls and other updates, ensuring they receive information relevant to their interests.

SAF Now is available for download through the Apple App Store and Google Play. Members can sign in using their existing SAF website credentials.

Members who download and log in to SAF Now by Oct. 16, 2026, will automatically be entered into a drawing to win one of three $100 gift cards.

To learn more, download the app or watch a video tour, visit safnow.org/saf-now-app/.