Welcome to the 17th episode of The Growth Industry podcast from the GIE Media Horticulture Group.
Each month, editors from Garden Center, Greenhouse Management, Nursery Management and Produce Grower explore the latest horticultural trends and innovations.
Whether you’re a seasoned professional or a curious beginner, there’s something for everyone in our garden of discussions.
In our 17th episode, available above or wherever you get your podcasts, our guests are Tom Demaline, Ed Overdevest and Mark Sellew. These three nursery legends (and Horticultural Industries Leadership Awards winners) have teamed up to start WorryFree® Plants, a grower-driven brand that focuses on removing fear of failure for consumers and remaining exclusive to independent garden centers.
In this episode, which was recorded on location at Overdevest Nurseries in New Jersey, we discuss what separates WorryFree® Plants from the other brands in the market, what types of plants make up the brand and how growers and IGCs can get involved.
This episode is sponsored by WorryFree® Plants.
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