Costa Farms hosts 1,400-plant giveaway at Minneapolis’ PNC Women Run the Cities

Miami-based houseplant and tropical grower Costa Farms brought plants to an unexpected place this spring, partnering with the Minnesota-based Twin Cities In Motion race organization to connect houseplants with wellness, movement and community.

At the PNC Women Run the Cities post-race celebration, the more than 5,000 runners across multiple distances who crossed the finish line were welcomed by a pop-up plant experience hosted by Costa Farms, which gifted more than 1,400 houseplants from its Exotic Angel and Trending Tropicals collections.

In the finish area, runners chose from a collection of houseplants from Costa Farms to take home.

“PNC Women Run the Cities is all about connection, community and showing up as you are, and Costa Farms helped create a truly memorable finish-line experience,” said Angeli Breiner, senior partnerships and events coordinator at Twin Cities In Motion. “The plants brought a sense of joy, celebration and wellness that perfectly reflected the spirit of the event.”

“This partnership reflects a growing shift toward holistic wellness experiences that support both physical and mental well-being,” Costa Farms said in a news release.

“As consumers increasingly connect plants with stress reduction, mindfulness and healthier living spaces, Costa Farms continues to find new ways to bring plants into everyday life, beyond the traditional retail environment.”

“Wellness doesn’t stop at the finish line; it follows you home,” added Mari Carasquillo, VP of marketing at Costa Farms.

“We believe plants support mental well-being by bringing calm, beauty and joy into everyday life. Partnering with an event that celebrates strong, driven women felt like a natural extension of our mission to make plants accessible to everyone.”