Stat of the week: 68% of attendees say they identify booths to visit before arriving on the show floor

Trade shows provide great opportunities for business owners and employees to do business. But if you don’t go in with a plan, you might spend a few days sitting at an empty booth.

According to Showhero’s State of the Trade Shows 2026 report, understanding attendee behavior is essential for exhibitors, and the report says “68% of attendees say they identify booths to visit before arriving on the show floor (pre-show research).”

Whether you’re exhibiting or attending, these tips will help you make the most of it.

• Don’t just exhibit; be a speaker
• Spread the word in advance of the event
• Design your booth and messaging to make an impact
• Develop an engagement plan
• Create a post-event follow-up strategy

Click here for more details on the tips above.

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