Proven Winners announces new senior vice president of marketing

Shira Schwarz

Proven Winners has hired Shira Schwarz as senior vice president of marketing for the newly unified company.

Schwarz has a strong background in direct-to-consumer marketing and brings a diverse set of skills and experience to the team.

“We are thrilled to welcome Shira to the leadership team at this pivotal point in the company’s history,” said Proven Winners CEO Mark Broxon. “We’re confident Shira will take our marketing, advertising and overall brand value to the next level in the months and years to come.”

Schwarz has spent her entire career in marketing, spending years leading and developing brand and communications strategies at PepsiCo for Quaker, and later, Tropicana. In her most recent role, Schwarz served as vice president of brand marketing for meal delivery service Home Chef, where she oversaw growth plans and creative development.

“I am honored to join Proven Winners at this important moment in the company’s growth trajectory,” Schwarz says. “I’m excited to bring my expertise in brand building to such a well-respected category leader. I look forward to partnering with our internal team and key stakeholders to take the brand to new heights.”