Oregon Association of Nurseries launches new NurseryGuide.com

The Oregon Association of Nurseries has launched a new NurseryGuide.com — a plant, service, supply and vendor search engine built for the wholesale nursery industry.

The improvements are aimed at helping nursery buyers find more and growers sell more.

NurseryGuide.com was initially launched in 2013. The new version of the site offers enhanced tools for finding plants as well as selling them, all in a new site that is faster and easier to use. It’s also built for the way people search today: on desktop, mobile or tablet. 

“We listened to input from our members and from retailers and others using the site to find plant material,” said Curt Kipp, director of publications and communications for OAN, who spearheaded the project. “The new site makes it much easier as a buyer to find exactly what you want, and much easier as a business to have people find your offerings.” 

Enhanced features 

For growers and vendors, the new NurseryGuide.com offers enhanced profile tools. All OAN member businesses get a free profile for their company.

They can also add videos and list multiple physical locations for their business and multiple contacts, ideal for listing regional sales reps. It’s also still possible to list availabilities and add photographs. 

For buyers, the new NurseryGuide.com offers tools to help focus their search. They can instantly filter results by region, by state shipped to and many other parameters.

And with a new professional account (registration required), industry professionals can save favorite plants, services, supplies, companies and searches and return to them later. 

Better listings management 

For members listing plants, products and services on NurseryGuide.com, it’s now easier and faster to manage listings. They can search for what they might want to list in a fast-filtering interface, then add it to their account with one click. If there’s something they don’t offer right now, they can archive that listing with one click, then bring it back when they have it available again.

Priority listings, available at an added cost, make it easy to stand out with a bolder listing that appears at the top of results and book listings. Simply click a listing to upgrade it. 

Plant data upgrades 

As part of the new product launch, NurseryGuide.com is upgrading its plant data to reflect any botanical,  common or branded name that might apply for each plant. Any can be used in a search.

Growers are encouraged to submit new plants not found on the site and to help enhance the information and photos already available there. The process is easy for anyone with a registered professional account, member or not. 

“We will be showcasing new plant material for our site,” Kipp said. “We will be reaching out to growers and breeders to make that happen. We will be sharing new plants with our site users so they know they can find or list them immediately.” 

Print book continues 

NurseryGuide.com has a companion print book, the 300-page OAN Nursery Guide, published in late July and available for free to industry members. It has all of the same listings and also serves as an OAN member directory. Any listings received by the Nursery Guide print deadline (May 1) will appear there as well. 

A national resource

According to the most recent USDA statistics, Oregon is the No. 1 producer of woody nursery stock in the country. It tops several product segments, including conifers, deciduous shade trees, deciduous shrubs, flowering trees and Christmas trees. 

For questions about the Nursery Guide book or website, contact Curt Kipp at 503-582-2008 or CKipp@OAN.org.