Horticulture manufacturer Oboya launches direct U.S. operations

Oboya, a global manufacturing company serving the horticulture industry, is expanding its U.S. presence with the launch of Oboya USA, supported by a new office and warehouse in Doral, Florida, and a local on-the-ground team.

The company produces supplies for flower and vegetable growers, packaging companies, importers, exporters and wholesalers, including packaging materials, substrates, trays, trolleys and displays, according to its website.

The new operation gives growers, importers, wholesalers and retailers direct access to the manufacturer, along with products and service, the company said in a news release.

With operations across Asia, Africa, Europe and Latin America, including Colombia, Ecuador, Peru, Chile, Argentina, Brazil, and Mexico, Oboya said it's bringing a one-stop supply model to the U.S. market.

Oboya has served the U.S. market for many years through distribution partners and will continue to support those relationships. The new direct operation is designed to complement that existing presence by creating a shorter line of communication, faster response times and closer involvement in product development, planning and execution, the company said.

“As we continue to grow, the U.S. is a natural next step for Oboya,” said Robert Wu, founder of Oboya, which was founded in 2006 and now has more than 600 employees. “We have been supplying this market for years, and many customers already know our products through our partners. Oboya USA allows us to serve the market more directly, with stronger coordination, proven solutions and a team that understands the business and the customer needs in detail.”