Customer Education Works!

While some customers become savvier about pest control options thanks to the internet, there’s always the danger that the information they’re getting there isn’t entirely accurate. It’s up to PMPs then to communicate accurate, reliable information that helps customers not only make the best choice for themselves, but also understand that they are a partner in the success of their own pest management program.

“I tell people often that knowledge is power: The more you know, the better you can help yourself,” said Jarvis Mimes, The Pest Guy Pest Management. “The customer might see me every three months or so, but their consistent actions in between those calls can prevent a lot of pest activity. In addition to doing the things I do as a pest control operator to keep a home pest-free, I also need to educate the homeowner about taking out the garbage, keeping the garbage cans shut — all the things they can do to make their homes less attractive to pests. As long as they have the proper information and knowledge, they can make a big, positive difference on their pest situation.”

Mitch Love, Pure Desert Organic Pest Control, emphasized the importance of educating customers and potential customers about natural pesticide options. “In addition to understanding what conditions create an environment that’s hospitable to pests and how changing those conditions can discourage home invasions, people need to know that pesticides don’t have to be toxic to be effective. I teach them how these products work and help them see how they can protect their homes and properties without harming non-target animals or compromising the environment.”

Based on results from the 2024 and 2025 PCT State of the Naturals Market reports, PMP efforts are paying off.

The number of survey respondents who said residential customers understand what makes a pesticide green was up 12% year-over-year to 45%. The more customers understand, the more they support the pest management industry’s efforts in delivering effective natural programs.