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I find myself writing about a topic nearly every day that may seem obvious, but at its core really isn’t. The subject is as evergreen — and as vital — as an arborvitae in January. And yet, we cannot speak of it enough.

As climate inconsistencies accelerate, the role of plants in our built and natural environments is evolving. Once valued primarily for their aesthetics, shade trees, perennial borders and native grasses are increasingly recognized as green infrastructure.

These plants are becoming tools for cooling cities, managing water, reducing carbon emissions and mitigating environmental extremes. Marketing plants for climate control is no longer simply an environmentalist’s vision. It’s a practical, profitable and necessary business strategy.

• But what about aesthetics? As a colleague shared with me a few months ago, “The value in marketing plants is beyond beauty.” We cannot overstate this value.
• Because time is of the essence. As the climate shifts, U.S. Department of Agriculture (USDA) Hardiness Zones are trending northward. The National Climate Assessment projects further change in the coming decades.

Climate calls for urgency

For nursery growers, a shift in messaging invites an urgent and compelling narrative. According to NOAA’s National Centers for Environmental Information (NCEI), many major U.S. cities experienced above-normal annual temperatures in 2023, compared to climate norms in 1991-2020.

1. But what about aesthetics? As a colleague shared with me a few months ago, “The value in marketing plants is beyond beauty.” We cannot overstate this value.
2. But what about aesthetics? As a colleague shared with me a few months ago, “The value in marketing plants is beyond beauty.” We cannot overstate this value.

embedded subhead.Because time is of the essence. As the climate shifts, U.S. Department of Agriculture (USDA) Hardiness Zones are trending northward. The National Climate Assessment projects further change in the coming decades.

As climate inconsistencies accelerate, the role of plants in our built and natural environments is evolving. H2O Once valued primarily for their aesthetics, shade trees, perennial borders and native grasses are increasingly recognized as green infrastructure.

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As climate inconsistencies accelerate, the role of plants in our built and natural environments is evolving. Once valued primarily for their aesthetics, shade trees, perennial borders and native grasses are increasingly recognized as green infrastructure. H2O

As climate inconsistencies accelerate, the role of plants in our built and natural environments is evolving. Once valued primarily for their aesthetics, shade trees, perennial borders and native grasses are increasingly recognized as green infrastructure.

For more: giemedia.com

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