DRAPER, Utah - Baton B2B Referrals, a referral platform in the home services, announced the completion of its seed round, raising $1 million in funding to scale the product and platform effectively.
Lionel Partners and Startup Ignition Ventures led the round, bringing strategic investors on board who will leverage their connections to support the company's expansion within the pest and wildlife industries and into new verticals.
“The goal of this funding round was to partner with investors who could provide valuable industry insights and connections to accelerate growth,” said Cody Barbour, chief operating officer and co-founder.
Additionally, the company will use the investment to bring new team members on board who will contribute to attracting partners in other industries.
"We are thrilled to have closed our seed round with such strong support from Lionel Partners and Startup Ignition Ventures," said Phil Kirkeiner, chief executive officer and co-founder at Baton. "Their expertise and extensive network will be instrumental as we expand our footprint within our current industries and explore new verticals such as lawn care, pools, and HVAC.”
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