Generation Yes

Is green pest control a young person’s game?

You might think so, based on the results of the State of the Naturals Market studies. Since last year, interest seems to have waned a bit in individuals 45 and older, whether you’re looking at the customers who respond to green messaging or the pest management employees who take an interest in green products.

As these Xers and boomers fall back a bit, millennials (ages 29 to 44) continue to stand strong, with awareness and interest rising among both customers and employees. Gen Z employees (28 and younger) are becoming more engaged as well, which is great news for PMPs looking to grow their green business into the future.

In fact, employees are becoming more engaged overall, according to PMPs surveyed.

Last year, 40% of respondents said their employees had expressed interest in green products; that number increased by 10% in 2025, with fully half of all employees now showing signs of active engagement.

“Everyone on our team is engaged at this point,” said Lindsay Bujalski, Pestco Professional Services. “Our culture centers around continually training our technicians and pushing them to be the best they can — to be leaders in the industry. It’s ingrained in them to go into every account with the mindset that they will investigate the issue, help the customer understand what’s causing the issue, and recommend a solution, which will often include a green component.”