5 Questions with Ryan Jump

1. What shifts are you seeing in customer expectations and how does that shape modern marketing?

Today’s homeowners demand speed and look for trust before they make a decision. Real life example: My wife noticed ants in our kitchen and texted me to handle it. While stuck in meetings, I needed a pest control provider without making a call. I googled “Pest Control” on my phone, found one with great reviews, and scheduled via chat. Scorpion equips PCOs with the tools to provide quick, meaningful and seamless customer interactions.

2. How can digital marketing complement door-to-door efforts to increase route density in target neighborhoods?

Door-to-door strategies build personal connections, but many homeowners just won’t answer the door. Digital marketing is there when they don’t. It can warm up those homeowners through local SEO and targeted zip code marketing ahead of time and helps you connect with those that don’t answer the door. Scorpion recommends an integrated marketing approach to build familiarity before the first knock and help you stay visible in key markets.

3.A lot of operators worry about marketing ROI. How does Scorpion help track what’s working?

Scorpion integrates with field management systems (FSMs), like FieldRoutes, to track revenue data and attribute it to specific marketing efforts. Instead of guessing which campaigns drive results, you can see exactly what works with transparent reporting. This helps us make smarter marketing budget decisions based on revenue, not vanity metrics like traffic and clicks. By focusing on actual returns, Scorpion’s technology automatically invests in the strategies that maximize profit.

4.What’s something PCOs should start doing when it comes to marketing, and something they should stop?

Start by leaning into expert help. As a PCO, you’re already juggling a lot, so let Scorpion take marketing off your plate. Scorpion’s AI-driven technology and hands-on support help you attract more of the right customers. Stop trying to do it all yourself or relying solely on outdated tactics like word-of-mouth or an old website. That won’t cut it anymore. Scorpion’s pest control marketing experts remove the guesswork and deliver better results, faster.

5.What’s a key factor that makes PCOs working with Scorpion successful vs. those that don’t?

Our approach to leveraging revenue data, paired with 20+ years of experience in marketing home services, allows us to pivot quickly and double down on what’s working best. By integrating field management systems and marketing efforts with our Scorpion AI technology, our clients see real growth, whether that’s adding a truck, expanding into a new service area, keeping your team employed through the slow season or increasing maintenance customers by 20%.