5 Questions with Jamie Adams

1. What is the biggest change you’re seeing in search today?

In the age of generative AI, your business isn’t just competing for a spot on page one. You’re competing to be the answer. Your next customer might search, “What’s the best way to get rid of mosquitoes?” And instead of a list of links, AI might recommend two pest control businesses in their area. AI gives the answer based on websites, content, reviews, and brand mentions. So you HAVE to be there.

2. How can PCOs strengthen their brand and online reputation to earn more trust?

Today’s homeowners don’t want a list, they want a trusted answer. And with AI tools promoting brands that show up with strong reviews and helpful content including images and video, a strong brand isn’t just a bonus anymore. It’s critical. You have to build a consistent presence across all platforms including social and video platforms like YouTube, with a standout website, 4-star+ reviews, and a clear value proposition.

3. How can helpful, human content improve marketing performance in 2025?

AI is reshaping how customers get information. Generic content won’t cut it anymore. PCOs need helpful, plain-speak content that answers real questions your customers might have. At Scorpion, we focus on helping operators create videos, FAQs, and service pages that clearly explain what they do and why it matters. This kind of content builds trust, improves AI visibility, and helps turn visitors into customers.

4. How can operators know what marketing efforts are actually driving revenue?

Too many PCOs are flying blind with their marketing. In fact, 1 in 4 home services operators report channel attribution as a challenge. So you’re not alone if it’s a struggle. Scorpion’s RevenueMAX removes the guesswork by connecting marketing activity directly to revenue. By knowing what’s working, we know exactly where to invest, so PCOs see a stronger return on their investment.

5. What tools should PCOs implement to convert more site visitors into leads?

More than half of customers decide on a provider in under four hours. If your site can’t respond quickly, you’re losing business. Scorpion’s AI chat tools give homeowners instant answers, booking options, and a frictionless experience 24/7. Whether someone visits your site at 9 a.m. or 9 p.m., you won’t miss any leads, meaning you won’t leave any money on the table. It’s simple. The easier you make it for your customers, the more customers you’ll win.