5 Questions with David Coleman

1. How can companies balance mobile productivity and distracted driving risk?

The quality that makes your best technicians great — responsiveness — also puts them at risk behind the wheel. Fifteen years of TRUCE client data show that a device disrupts a technician every 10 miles. That translates to 1,800 forced choices a year between responsiveness and safety — an impossible choice. TRUCE  automatically suppresses device disruptions while driving, protecting your people without sacrificing their connectivity.

2. What liability risk hides in legacy dashcam and telematics services?

Traditional dashcam and telematics vendors store millions of timestamped driving events, each one a potential liability. Systems that only document device distraction without offering a solution do not deliver what pest control managers need. TRUCE eliminates device distraction automatically first, then empowers employees to own their driving performance, becoming your first line of performance and safety defense.

3. Why are legacy coaching approaches challenging?

Coaching programs fail when managers get pulled in different directions. Reports pile up, sessions get skipped, and software programs become shelfware. TRUCE delivers performance coaching directly to employees via a mobile app automatically, verified by the driver. Personal scores and peer competition create technicians who coach themselves, and supervisors see results, not just tasks being completed.

4. How do we coach when managers are already stretched thin?

With 12 to 15 stops daily and a phone at each, coaching cannot depend solely on managers. All of our pest control customers — whether they have five employees or 500 — face this. TRUCE eliminates device- distracted driving first and then turns the phone into a driving coach. It’s like having a safety coach in every vehicle. 

5. Why does proactive coaching deliver results?

If you wait until after an accident to act, you’re already behind. You can’t coach your way out of a filed claim, but you can prevent one. TRUCE proactively eliminates device distraction, delivering real-time alerts and a consistent coaching cadence for every employee. The result: fewer incidents, fewer claims, and drivers who improve their safe driving habits with every trip.