Stat of the Week: 70% of respondents plan to raise prices between 1% and 10% in 2026

Every year, Nursery Management magazine dedicates resources to conducting critical market research and producing an annual State of the Industry Report based on the findings.

Our team surveyed growers across the United States to learn about the overall health of the industry. Our 2025 survey featured 134 of our most-engaged nurseries, with data on sales, profits, prices and more.

Although supply costs have increased, pricing remains stable for most growers. Nearly three-quarters of respondents raised prices between 1% and 10% last year, and 70% plan to do the same in 2026.

To learn more about prices and market segments, check out our State of the Industry Report.

We'll soon be gathering data about this year, so stay tuned for our 2026 State of the Industry Report, publishing in our October issue!