Seed Your Future launches #IAmHorticulture social media campaign

Seed Your Future, the national nonprofit dedicated to horticulture workforce development, announced the launch of #IAmHorticulture, a social media campaign meant to put a human face on the industry.

"Through the voices of working professionals — from growers and landscape designers to floral cold chain specialist and turf managers — the campaign reveals the remarkable breadth of careers that horticulture makes possible," the nonprofit said in a news release. "Horticulture is a multi-billion-dollar industry that touches every corner of daily life — the food we eat, the spaces we inhabit, the environments we protect — yet it remains one of the most under-recognized career pathways available to today’s students and job seekers. #IAmHorticulture is designed to change that, by centering the authentic stories of industry professionals who have built meaningful, thriving careers in the green world."

Launching May 23 to July 17, 2026, the campaign will feature industry professionals sharing their #IAmHorticulture stories across Instagram, LinkedIn, Facebook and X. Each post highlights a professional’s career journey, their specialty within the industry and a message for the next generation.

Participants represent a wide range of horticulture sectors, including nursery production, landscape architecture, floriculture, turfgrass management, urban forestry and more.

The campaign is part of SYF’s broader mission to connect students and educators with the full spectrum of career possibilities in horticulture, a mission that includes programs like Seed to STEM, Growing Careers Webinars and a Career Profiles library.

#IAmHorticulture extends that mission into the public conversation, harnessing the reach of social media to make horticulture careers visible, aspirational and accessible.

SYF is also calling on 40 horticulture professionals under the age of 40 who will be the founding voices of the campaign, though the more who participate, the better. These individuals should represent the full diversity of the industry across sectors, career stages, geographies and backgrounds and collectively paint a picture of what a modern horticulture career looks like today.

Horticulture professionals are invited to visit seedyourfuture.org/greenpro_under_40 to learn more and access campaign resources.