Jocko Willink to Keynote Housecall Pro Spring Summit 2025

SAN DIEGO — Housecall Pro, a platform used by over 200,000 home service professionals, will host its flagship Spring Summit 2025 on Thurs., May 29. Open and free to all home service professionals, the one-day event is a high-impact opportunity to build smarter, grow faster and scale sustainably at every size and stage.

Themed around the journey of the trades business owner, the Summit features four educational tracks—Build, Grow, Scale, and AI—each designed to help pros build foundations, processes, and a culture for growth. Attendees will join expert-led sessions, connect with peers in live networking rooms, and walk away with practical strategies and the latest AI solutions from Housecall Pro.

Jocko Willink—retired Navy SEAL and author of Extreme Ownership—will deliver a keynote on leadership and discipline tailored to trades professionals.

“Results don’t happen by chance,” said Willink. “They happen through discipline, through systems, and through tools that deliver. Tools that propel you beyond your competition… Those are the tools you’ll get your hands on at the Housecall Pro Spring Summit 2025.”

Notable Sessions Include:

Mastering the Estimate Game: Close More Without Working More
High-Dollar Decisions: Do $1,000/hr, Not $10/hr Tasks
Turn Process Into Profit: Build Teams That Drive Growth

Attendees will also get live demos of Housecall Pro’s newest features, created with input from Housecall Pro customers:

HCP Cam and upgraded photo tools for video checklists and rock-solid job documentation
A Spanish-language mobile app so crews can work in their preferred language
A Marketing Center that now houses reviews, online booking, and soon, postcard campaigns.
Four AI platform integrations—CSR AI (answers and books calls), Analyst AI (turns data into insights), Coach AI (gives 24/7 growth advice), and Marketing AI (writes copy on demand)
These sessions and innovations reflect Housecall Pro’s commitment to Championing the Trades—delivering the tools, training, and support pros need to succeed now and into the future.

“With growing competition in home services, we’re helping level the playing field,” said Roland Ligtenberg, Housecall Pro co-founder and SVP of Innovation. “From Jocko’s leadership lessons to AI tools and coaching, we’re equipping pros to build the business and life they’re striving for, starting today.”

Open to all home services business owners—from HVAC and electrical to handyman and cleaning.

Registration is available for free at https://housecallpro.registration.goldcast.io/events/96a1374f-b5a6-485e-9bf2-caa1a9418f36.

For more information about Housecall Pro, visit housecallpro.com/.