Cultivate offering new Coach's Corner in 2026

AmericanHort is offering a new personalized education experience at Cultivate'26 called Coach’s Corner, designed to help attendees go beyond the classroom session and apply ideas directly to their own business.

Through short, one-on-one coaching conversations, attendees can connect directly with horticulture professionals, business leaders, growers, retailers, marketers and operational experts to discuss real challenges, opportunities and goals.

The 15-minute sessions are available exclusively to Cultivate’26 All-Access Pass holders on July 11, 12 and 13.

Appointments are limited and available on a first-come, first-served basis. Attendees may reserve multiple sessions with different coaches if availability allows

Some coaches may request attendees bring specific materials or examples. Coaching sessions are intended to provide practical guidance and idea-sharing, not to act as formal consulting engagements

Coaches can help advise attendees on:

• Greenhouse & nursery production
• Pest management & IPM
• Retail profitability & KPIs
• Leadership & team development
• Customer engagement & consumer behavior
• AI, technology & operational efficiency
• Marketing, branding & merchandising
• Succession planning & family business transitions
• Workplace culture & employee retention
• Inventory management & business systems
• Strategic planning & business growth

The coaches are:

• Clint Albin, consulting owner, A24
• Rachelle Antinetti, CEO, Amplivare
• Vicky Cate, owner, Vicky Cate Consulting
• Gary Cortes, founding partner, FlowVision
• Katie Dubow, president, Garden Media Group
• Katie Elzer-Peters, owner, The Garden of Words
• Rayne Gibson, consultant, Taproots Horticulture Consulting
• Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
• John Kennedy, cofounder, BoomerWrangle
• Ken Lane, president and chief consultant, Hathaway & Land Direct
• Liz Lark-Riley, director of marketing, Mahoney's Garden Centers
• Geneiva McNeale, founder, GLM Leadership Solutions
• Meg Morrison, owner, MTM Coaching and Consulting
• Jeff O'Brien, president, Brands in Blooms
• Becky Paxton, account executive, Garden Media Group
• Tim Quebedeaux, owner, RetailKPI
• Ankit Singh, assistant professor, University of Maine Extension
• Rob Sproule, owner, Salisbury Greenhouse and Dig Marketing
• Emma Swainston, family business adviser, Pinion Global
• John Terhesh, vice president, Breezy Hill Nursery
• Samantha Willden, assistant professor, Cornell AgriTech Department of Entomology
• David Williams, partner, Garden Center Consultants

To learn more and book a coaching session, click here.